The Sales Executive will be responsible for driving sales growth by identifying, developing, and maintaining relationships with clients. This role involves presenting and selling company products and services, conducting market research, following up on leads, and managing client accounts.

The Sales Executive plays a key role in achieving revenue targets, improving customer satisfaction, and helping the company remain competitive in the market. The role also requires coordination with internal teams, participation in marketing events, and identification of new business opportunities to expand the company’s market presence.

Primary Responsibilities

• Present and sell company products and services to current and potential clients, ensuring alignment with their needs.
• Develop and execute action plans and schedules to identify specific targets and project the number of contacts to be made.
• Follow up on new leads and referrals from field activity, networking, and marketing campaigns.
• Identify sales prospects and actively pursue them while managing assigned accounts effectively.
• Conduct product demonstrations and site visits to better understand customer requirements and offer tailored solutions.
• Prepare and deliver presentations, proposals, and sales contracts, ensuring all documentation aligns with company policies.
• Develop and maintain sales materials and up-to-date knowledge of company products, industry trends, and competitor offerings.
• Conduct market surveys and research for existing and new products to identify growth opportunities.
• Market and sell company products and services to potential clients across the country.

Client Management & Customer Relations

• Establish, develop, and maintain strong relationships with existing and potential clients.
• Negotiate contracts and pricing structures while ensuring compliance with company policies and profitability goals.
• Prepare the required paperwork to activate and maintain contract services.
• Manage account services through quality checks and proactive follow-ups.
• Prepare reports including activity summaries, sales forecasts, pipeline status, and target tracking.
• Communicate market intelligence, customer feedback, and product opportunities to relevant internal teams.
• Coordinate with technical, operations, and support teams to ensure seamless order fulfilment and service delivery.

Sales Strategy & Business Development

• Develop and implement strategic sales initiatives to drive revenue growth and meet or exceed targets.
• Identify opportunities for upselling, cross-selling, and bundling solutions to maximize client value.
• Work with the procurement team to manage stock levels and support activities to reduce slow-moving inventory.
• Contribute to the preparation of tenders, proposals, and quotations.
• Track competitor activity, pricing, and industry trends to adjust sales strategies.
• Use CRM tools and sales tracking software to document interactions, follow up on leads, and monitor performance.

Marketing & Brand Representation

• Participate in seminars, trade shows, conferences, and networking events to support brand visibility.
• Support digital marketing efforts by providing insights, testimonials, and case studies based on client interactions.
• Engage in telemarketing and cold-calling activities to generate new business opportunities.

Customer Support & After-Sales Service

• Address and resolve client concerns promptly and professionally.
• Follow up on service contracts to support timely renewals and consistent service delivery.
• Log customer complaints and issues into the system and liaise with relevant teams for resolution.
• Provide training or onboarding support to clients on the proper use and maintenance of company products.

General & Administrative Responsibilities

• Maintain accurate records of sales and prospecting activities, including calls, presentations, closed deals, and follow-ups.
• Collaborate with the finance team on invoicing, payment collections, and credit control measures.
• Provide feedback to management on sales performance, challenges, and areas for improvement.
• Stay updated on industry certifications, best practices, and compliance requirements.
• Carry out any other duties assigned by the manager in line with business objectives.

• Bachelor’s degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• 3+ years’ experience in sales, business development, account management, or a customer-facing role.
• Strong sales, prospecting, and business development skills with the ability to identify opportunities and achieve targets.
• Excellent written and verbal communication, presentation, and negotiation skills.
• Proficient computer skills, including Microsoft Office Suite, CRM systems, and sales reporting tools.
• Ability to establish, develop, and maintain strong relationships with clients and internal stakeholders.
• Self-motivated, results-driven, and able to work independently while collaborating effectively within a team environment.

If you believe you are the right candidate and can clearly demonstrate your ability to meet the criteria above, please submit your CV using the application link below on or before 31 July 2026.